Best Laptop Brands 2020 – The Complete Guide

If you’re looking to purchase a new laptop, then there are many different laptops out there for you to consider. As well as there being many different laptops, you can also decide on a laptop by looking for the best laptop brands and seeing what models they have to offer.

Whilst generally you want to look at each model on a spec basis and check its reviews, some people prefer to stick with one brand all the way. Undoubtedly all brands have released awesome laptops and poor laptops over the past two decades, but some of them have gained in popularity – whilst others have declined.

So what are the best laptop brands heading into the new decade? Well, we’re going to take a look at the top brands that are available now, as well as some potentially underrated ones too.

Best Laptop Brands

When we’re looking at the best brands out there, we can really narrow it down to 6 major players. This is Apple, Dell, HP, Lenovo, ASUS and Acer. These are what are considered to be the best laptop brands out there.

Of course, there are other brands as well, and we also need to consider brands like Alienware, which are technically part of Dell, but their own independent brand too. Let’s browse through these top brands.


When we’re talking about the best laptop brands out there, then the first one that comes to mind is Apple. This is at least true for the Western world, where Apple makes up a decent part of the overall marketshare. However if we look at the worldwide market share of Apple’s Macbooks, then they’re actually quite small in comparison to Dell, HP and Lenovo.

Even though Apple has a lot of critics in general, most people can admit that their laptops have very good user experience. Although you’ll get used to using a Windows laptop in the long term, the reality is that the Mac OS is very beginner friendly, and it can be a perfect place to start for younger people getting their first laptop.

Apple laptops are at the top of the list when it comes to things like overall design, and build quality. However their best aspect is probably the strong customer service that the company offer. With Genius bars in major cities all over the world, it’s very easy to go and get your Macbook fixed if you do come across any problems.

Best Model – Macbook Air

Bestseller No. 1
New Apple MacBook Air with Apple M1 Chip (13-inch, 8GB RAM, 256GB SSD) - Space Grey (Latest Model)
Apple-designed M1 chip for a giant leap in CPU, GPU, and machine learning performance; Go longer than ever with up to 18 hours of battery life

Operating System: Mac OS | Screen size: 13 or 15 inch | RAM: Up to 16GB | Storage: 512GB SSD | Processor: Intel i7 | Average Battery Life: 8.5 hours

As you’re probably already aware, there’s only two different models of Macbook currently available that Apple are releasing. They did release an in-between laptop named simply as the “Macbook”, however it’s since been discontinued.

So deciding between the Pro and the Air isn’t easy, but I think the new Air offers pretty great value for money. It’s recently seen loads of upgrades too, so if you’re looking for an improved Apple laptop, the Air might be it. New better quality speakers installed give an overall more powerful experience, and this is just one of the improvements that has been made.

In all honesty, the new Macbook Air is actually pretty hard to beat when you’re looking for a reliable laptop. It’s typically available at a pretty reasonable price, though it is at the high end of the market. But for those looking for a thin and light laptop, it’s one of the best laptops you can buy.


Lenovo has had an increasing share of the laptop market for the last few years, and it’s overtaken Dell and HP as the biggest laptop seller in the world. This is due to its different series of laptops, which have covered the entire market.

For lower cost Lenovo laptops, you can look towards the Ideapad, which provides a good amount of power for a cheap price. For business use, the Thinkpad is the most popular, and one of the bestselling laptops overall for the past few years. And for more flexible 2-in-1 laptops, then you can look at the slimline Yoga series.

So, it’s clear to see why the Chinese brand have an increasing share of the worlds laptop users using their brand (the fact they’re massive in China is part of this as well, of course). They make some pretty reliable laptops overall, and if you’re looking for good value for money, then you’ll have to consider Lenovo seriously.

Best Model – Lenovo Thinkpad

Bestseller No. 1
ThinkPad X1 Carbon Gen 8
Intel Core i7-10510U Quad Core Processor; 14" Full HD IPS Anti-Glare Screen; Microsoft Windows 10 Professional 64bit

Operating System: Windows | Screen size: 14 inch | RAM: Up to 16GB | Storage: 512GB SSD | Processor: Intel i7 | Average Battery Life: 8.5 hours

It’s only fair to give the award for the best Lenovo model to the Thinkpad series, as it has constantly won awards for the best business laptop for the past several years. These are commonly used in business environments, but you can also find them as the laptop of choice in schools too.

They’re well designed machines, and their Lenovo’s premium answer to the Dell XPS and the Macbook. All Thinkpad models tend to have an excellent battery life, matched with a good amount of power too. All of this is wrapped up into an ultra-thin design.

For those looking for a more serious laptop to get their work done, the Thinkpad X1 Carbon is one of the best models around. They’re not just for business users, and are also a wise investment for anyone looking for something reliable.


Dell has been one of the most popular laptop manufacturers in the United States for years now, and although their market share of laptops has decreased with increasing competition, they still have a big percentage of the overall computing market.

With the flagship model being the XPS series, this isn’t all that Dell have to offer. Another one of their acclaimed series of laptops is the Dell Inspiron range, which produces some well priced laptops that anyone can afford. They also have their Latitude range, which is their business line of laptops.

They have a loyal customer base who have been with them for decades, and you’ll find some people who won’t go for anything else but a Dell.

Best Model – Dell XPS 15

Operating System: Windows | Screen size: 15.6 inch | RAM: 16GB | Storage: 512GB SSD | Processor: Intel i9 | Average Battery Life: 9 hours

The Dell XPS 15 is one of the best premium laptops that you can buy in the current market, and it holds it’s own with the better laptops out there. They’re well made laptops, and they have everything that you could need from a laptop.

Made with up to 16GB of RAM and Intel processors, they’re not only high spec models but they’re also made to a high standard, too. With their Nvidia chipset, there’s no cost spared with these models, which is one of the reasons why they’re so expensive.

If you’re looking for a competent laptop with a strong battery life and a whole host of features, then look at the Dell XPS 13 or the 15. Sticking with a reliable laptop brand can mean that you get more life out of your laptop altogether.


Another one of the big brands when it comes to laptops is HP. They’re one of the biggest producers of laptops in this list, and the original company Hewlett Packard is more than 80 years old (older than anyone else here), although they’re now just known as HP.

They have various different models and ranges of laptops to choose from, with many of them available at decent prices. They have their Envy and Pavilion ranges, as well as their HO Omen range, which is their line of gaming laptops.

The brand is large and well respected, and you’ll probably know them for their wide range of printers too. So, they’re another contender for one of the best laptop brands, and they definitely sell some good quality laptops.

Best Model – HP Spectre x360

Operating System: Windows | Screen size: 15.6 inch | RAM: 8GB | Storage: 256GB SSD | Processor: Intel i7 | Average Battery Life: 7.5 hours

One of my favourite laptops that’s been released in years is the HP Spectre x360 2-in-1 laptop. For those looking for a convertible laptop, it’s one of the best options out there. You can easily use it as a work laptop throughout the day, and then use it as a casual tablet in the evening.

The Spectre series is one of HP’s best lines, and it’s usually their most expensive as well. It’s made to a high standard, and it’s a reliable laptop that has a lot of features included with it, including an innovative fingerprint reader and a great graphics card. So if you’re looking for one of the best convertible laptops, then this model is definitely one of them, and one of HP’s best.


Although some people don’t like to opt for brands outside of the four I’ve just mentioned, you’d be foolish to think that ASUS don’t produce some pretty great laptops. You can often get a lot more for your money than if you were to opt for an Apple or Dell laptop, so if you’re looking for maximum power, I’d advise that you opt for an ASUS laptop.

They have their Zenbook and VivoBook ranges, which are designed to offer a consumer laptop at a much cheaper price than the competition. They also have their own range of Chromebook’s too, which might be a wise choice if you’re not interested in having a Windows laptop.

As well as having a lot of general consumer laptops, ASUS also make a lot of different gaming laptops too. Their ASUS RoG series (Republic of Gamers) has become increasingly popular amongst new gamers, and they’re a great place to start if you’re just starting out with online gaming and you’re looking for a new, fairly cheap gaming laptop.

Best Model – ASUS ZenBook Ultra-Slim Laptop

Bestseller No. 1

Operating System: Windows | Screen size: 15.6 inch | RAM: 8GB | Storage: 512GB SSD | Processor: Intel i7 | Average Battery Life: 7.5 hours

If you’re looking for a laptop with decent power and a lot of storage but you don’t want to pay premium prices, then the ASUS Zenbook range is a good one to look at. You can get high quality laptops at a much lower price than what you can find elsewhere online.

Encased in a high quality chassis, this Zenbook is a great laptop with a high quality HD screen. Whilst there’s nothing amazing about it or extra special, it does everything it needs to do at a decent standard.

Another good thing about this laptop is that it has a slim, lightweight design that’s little over 2.5lbs. So, if you’re looking for a day-to-day laptop to use, then check out the ASUS Zenbook range.


Another one of the cheaper brands outside of the premium ones is Acer. And like ASUS, I wouldn’t overlook all of their laptops just because they’re not as acclaimed as the others.

They still released some pretty impressive laptops, with one of my favourite lines being the Acer Aspire series. They’ve released some solid laptops under the Aspire name over the last decade, and they’re often available at really good prices. So if you’re after good value, an Aspire laptop might be a wise choice.

With Lenovo catching up on the bigger brands over recent years, it might only be time before Taiwanese giants Acer and ASUS become more popular too.

Best Model – Acer Swift 3

SaleBestseller No. 1
Acer Swift 3 SF314-57 14-inch Laptop - (Intel Core i5-1065G7, 8GB RAM, 512GB SSD, Full HD Display, Windows 10, Iron)
With up to 12 hours of battery life, finish the day with time left to spare; connectivity technology: Wi-Fi Bluetooth HDMI USB operating system: Windows 10

Operating System: Windows | Screen size: 15.6 inch | RAM: 8GB | Storage: 512GB SSD | Processor: AMD Ryzen 7 | Average Battery Life: 7 hours

Another good range of Acer laptops like the Aspire is the Acer Swift, which is also a budget friendly option too.

The Swift, as it sounds, is a slim laptop that’s not very heavy, making it very portable and easy to carry around with you. It comes with pretty impressive specs, with 8GB of RAM, 512GB of storage and a really decent graphics card that will allow the laptop to produce some really vibrant colours.

This is also a good laptop to opt for if you have an Amazon Alexa at home too, as it’s actually easy to integrate the microphone of this laptop with your Alexa too. So, if you are looking for a cheap laptop, the Acer Swift range is a pretty good place to start.


There’s a good chance that you may have heard of Alienware before, especially if you have any interest in PC or computer gaming.

Of course, it’s also worth noting that the brand Alienware are actually owned by Dell, with Alienware being one of the most respected names within the gaming industry. If you’re looking for a solid laptop, then maybe Dell would suit you. And if you’re looking for a gaming laptop, then Alienware is surely going to be the first brand that you check out.

Best Model – Alienware Area 51m

In terms of gaming laptops, Alienware are the most highly regarded name in the industry. They do have lower end laptops available, but even they tend to be fairly expensive when compared to HP or ASUS gaming laptops.

And when it comes to their best models, one of them is the Alienware Area 51m. It’s essentially as close as you’re going to get to PC gaming with just a laptop.

Another reason why this laptop is so popular is that it’s very easy to upgrade. You can upgrade the RAM and the storage, which is fairly normal for a laptop. But with the Area 51m, you can also upgrade your GPU later down the line too, which isn’t typically the case for a laptop. So, it’s designed to be used for many years, and upgraded in the future too, which is impressive for a gaming laptop.


All in all, this is just a quick list of the best laptop brands that are currently on the market. The vast majority of people like to stay within these brands without branching out, and that’s probably a good idea if you’re looking for reliability and a solid warranty. And whilst some of these brands are better than others, like I’ve mentioned, all of them have released good laptops over the years.

About Jon

Hey, I'm Jon. I'm an engineer by trade, so it makes sense that I'm obsessed with anything technology related! On the weekends, you can find me playing around with my computers or fixing something around the house. Feel free to leave a comment if you want to get in touch.

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