LG vs vizio which tv brand is the better choice in 2023?

Choosing a new TV can be a difficult task. Sometimes the price of a particular TV is not a good indicator that the TV is good or bad. You need more information than price to make a good choice. So, we have decided to compare the Vizio vs LG brands to help you choose the right TV. Through the article, you will learn all the important information about buying a new TV.    

LG or vizio which brand to choose?

Without a doubt, Vizio and LG are two powerful brands. These brands are comparable as they have a lot of things in common. LG produces elegant TVs with a variety of smart features. On the other hand, Vizio is a budget-friendly TV brand that offers beautiful TV models with a wide range of interesting features. 



  • A wide range of refresh rates 
  • Suitable for dark environments
  • Wide viewing angles 
  • Affordable prices


  • Sound quality
  • SmartCast design 



  • Improved QLED technology
  • Perfect for dark environments
  • Rich colors
  • WebOS state-of-the-art design 


  • Slightly higher prices
  • Lower refresh rates

Features face to face

Panel Technology

OLED is a technology where each pixel emits its own brightness. That means that each pixel can be brightened, dimmed, turned on, and turned off to display everything from the brightest to the darkest colors.  

Difference between LED and OLED

On the other hand, a QLED TV is basically the LCD LED type of TV, with backlighting provided by classic LED lights. This lighting passes through a layer of quantum dots which improves performance.

So what is the main difference between these two technologies? The fact that OLED TVs control the brightness through a single pixel means exceptional precision.  

When it comes to QLED technology, there is a risk of colors overflowing and light appearing where it is not needed. This is the reason why LG decided to develop a new technology called QNED MiniLED. 

The QNED MiniLED technology delivers a brighter picture and true black colors. It uses 30,000 mini LEDs, far more than the number found in LCD TVs. 

Winner: LG

Image Processor

Thanks to the new IQ Ultra and IQ Active processors, Vizio TV models provide a great user experience, especially when it comes to gaming. Depending on the model, these processors upscale HD or FHD to 4K resolution, reduce image noises and deliver clear pictures. So if you are a true game lover, this might be a good option for you. 

LG α9 AI processor
LG’s α9 AI processor

On the other hand, if you prefer watching sports, an LG TV might be more suitable for you. LG TVs come with Alpha 9 processors, which reduces blurring when watching content with fast and sudden movements. So whether you love to watch skiing, football, car racing, or action movies, the picture will be clear and smooth.  

Winner: Draw

Motion Technology

When it comes to motion technology, we need to mention a refresh rate. A refresh rate is how many times a TV can refresh images per second. For example, a 50-hertz TV displays images 50 times per second, a 100-hertz TV a hundred times, and so on. 

For today’s standards, 50-hertz TVs are a bit outdated. Showing images 50 times per second produces flicker, especially on large TV screens. At the same time, a 100-hertz TV shows each image twice in a row, so that flicker is almost undetectable.

LG TV refresh rates are usually in the range of 60 to 120 Hz. Vizio, on the other hand, offers a range of refresh rates from 60 to 240 Hz. Some Vizio TVs have Clear Action Technology that helps to minimize blurring when images are moving fast. This is a great feature when it comes to watching action movies or sports. 

Winner: Vizio

Picture Quality

Besides refresh rates, when you want to determine picture quality, you also need to consider  TV resolutions. There are several commonly used TV resolutions: 

  • HD 720p – Also called HD Ready, this picture quality is sufficient for watching TV shows and DVD movies. The price of these TVs is very affordable.
  • Full HD 1080p – This resolution allows you to watch Blu-ray movies and all TV programs with the highest level of detail. The crystal clear picture is great for everyday use and for watching movies and your favorite TV series. 
  • 4K Ultra HD 2160p – Whether you are a game or movie lover, 4K Ultra HD resolution might be the best solution for you.

We will also discuss other features you should pay attention to when choosing a TV in this segment.

Contrast Ratio / Black Level

Contrast is a relationship between the white and black parts of an image. For instance, a contrast ratio of 800:1 means that the brightness level of the white areas is 800 times brighter than the black areas of an image. Therefore, the higher the contrast, the greater the difference between the lightest whites and the darkest blacks.

Vizio TVs have a contrast ratio of up to 20 million to 1. The black level on Vizio TVs helps with image shadows and color saturation, providing realistic details. 

LG OLED and QNED MiniLED technologies provide enhanced ability to adjust the contrast ratio at the pixel level. LG TV models have an advanced contrast enhancer that makes the black color look almost perfect in dark environments.  

Winner: LG

Local Dimming

Local dimming technology is essential if you want to see the true black color without backlighting. It makes the dark color even darker, especially in dark environments when watching TV content at the highest resolution.

Both brands provide solid local dimming features on their TVs. However, Vizio premium and mid-range models produce a deep black picture thanks to the full-array local dimming backlight. Even mid-range Vizio TVs have local dimming, which produces deep blacks. 

Winner: Vizio


Whether you choose an LG model or a Vizio TV, you can expect deep black levels and vivid colors. However, LG TVs offer superb image quality when it comes to HDR content. 

Therefore, if you want to watch 4K movies or play the latest video games at the highest resolutions, an LG TV might be the right solution. 

Winner: LG 

Viewing Angle

The best viewing angle is when you sit directly in front of your TV. In that case, you don’t need to pay attention to viewing angles. However, people usually watch TV with other people, and the problem appears when they sit at different angles. 

TV viewing angles
TV Viewing Angle

In this case, the colors may be distorted, and the TV content may look different for each person in the room. 

When it comes to viewing angles, the golden rule is to choose an OLED TV. So, whether you choose a Vizio OLED TV or an LG OLED TV, each pixel on its panels will emit light in all directions. 

Winner: Draw

Sound Quality

We can all agree that most TVs do not offer great sound quality. To enhance the audio experience, it is always recommended to invest in a soundbar. 

When it comes to this Vizio vs LG comparison, both brands provide decent sound quality. But, the overall sound performance of LG TVs is better. In some cases, Vizio TVs may produce loud sounds with a little bit of background noise.

Winner: LG

Smart TV Platform (Operating System)

Vizio SmartCast is a smart TV platform with a lot of features. However, it has a limited app selection without an app store. So, it has many apps included, but it might not be a large enough variety for some people. SmartCast supports AirPlay2 and Chromecast. Additionally, you can use Siri, Alexa, and Google Assistant. 

LG webOS
LG’s webOS Platform

LG’s webOS is an operating system that offers a lot of options. It has a horizontal menu, and it allows personalization so you can memorize the channels you like. That way, you can access your favorite content in a blink of an eye. WebOS supports Google Assistant and Amazon Alexa, and it has a large number of streaming channels and movies. 

Even though Vizio SmartCast is a good platform, we give an advantage to LG’s webOS. WebOS is more readily available since new manufacturers like Polaroid and RCA bought the license to use this platform. 

On the other hand, SmartCast is used only on Vizio TVs. It doesn’t have an app store and can be relatively slow at times. 

Winner: LG


Voice Assistants

VIZIO SmartCast

WebOS on LG’s Super UHD and OLED TVs support Google Assistant and, to some extent, Alexa. Vizio SmartCastOS supports Apple HomeKit, Alexa-enabled devices, and Google Assistant. 

Winner: Vizio

Wireless technologies

Vizio TV models come with a new and improved remote control. It has separate buttons for the most popular streaming services. It doesn’t have backlighting, but it has support for voice controls. 

You can open apps but not search the app content. You can use the Vizio remote app to control the settings and even enter text in some apps.

Winner: Vizio 


LG is one of the TV brands that offer the best quality TVs with all the top-notch features. Even though they have a wide range of TVs, from budget to premium models, people still consider them a bit pricey. 

Alternatively, Vizio is known as a budget-friendly TV brand. Even though they don’t include the fancy features as LG does, they still provide excellent quality at lower prices. 

Example Comparison: Vizio OLED55 vs LG BX OLED55

Screen typeOLEDOLED
Screen sizes available55 and 65 inches55 and 65 inches
Size30.6 x 48.3 x 2.2 inches27.8 x 48.3 x 1.8 inches
Weight44.9 lbs41.7 lbs
Refresh rate120 Hz120 Hz
HDMI ports44
Resolution 3840 x 21603840 x 2160
Audio30 watts40 watts
MSRPFrom $1,299From $1,399.99
Current PriceCheck Price on AmazonCheck Price on Amazon

We selected two TVs with similar characteristics. As mentioned earlier, Vizio provides affordable TVs. That is precisely the case with the Vizio OLED55. It has a low price for an OLED TV, good audio and picture quality, great viewing angles, and a variety of SmartCast smart features. 

On the other hand, the TV stand is not appealing and brightness could be better. 

Both products come with elegant screens with the same refresh rates of 120 Hz and the same resolution. The LG model has a slightly higher price. However, it provides excellent audio and video quality, and it is great for gaming. 

Compared to more expensive models, this one is not good for video processing. 


Have you decided which brand to choose? Both brands have their advantages and disadvantages. Therefore, we have decided to point out everything you should pay attention to regarding this Vizio vs LG comparison. 

Choose a Vizio TV if you: 

  • Like gaming or watching movies
  • Like to watch TV content in dark environments
  • Intend to watch TV with your friends or family
  • Don’t want to spend too much money on a new TV

Choose an LG TV if you:

  • Like watching sports
  • Want to have a great smart TV platform
  • Prefer watching TV with more people
  • Like rich and vibrant colors
  • Enjoy high-quality sound
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About Jon

Hey, I'm Jon. I'm an engineer by trade, so it makes sense that I'm obsessed with anything technology related! On the weekends, you can find me playing around with my computers or fixing something around the house. Feel free to leave a comment if you want to get in touch.

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